I was working 7 days a week, and though I was making good money, I never had time to enjoy it.

But, like a lot of entrepreneurs, I was making enough money for myself but not enough to hire more employees. To do that, I needed more clients and more revenue to start hiring help.

The problem was that I was painfully introverted and the thought of approaching potential clients was enough to make me hide in the closet.

One day, I found a used book by Jay Abraham named “Getting Everything You Can Out Of All You’ve Got”. It seemed to bridge the gap from where I was to where I wanted to be so I threw caution to the wind and put into practice.

I designed a simple postcard that I would mail to local building managers. In it, I wrote down several bullet points that I thought would resonate with the reader and generate new business.

Back then, I had to use the Yellow Pages where I found names of potential clients and dropped around 50 pieces in the mail.

By the following week, I had 5 appointments and closed 3.

I was ecstatic.

I kept dropping postcards in the mail every week to drum up more business. As my confidence grew, I summoned enough nerve to start following up in person with office visits to the places I mailed but didn’t hear from.

Soon, I was out of the labor side of the business and focusing solely on business growth.

By the time 2006 rolled around I was billing $50,000 a month and enjoying life with my new wife and son.

Later, I sold that business to pursue other interests but it was the starting point for my love of words and copywriting.

Great copy digs deep into the hopes, dreams, and aspirations of your ideal client as well as their fears. It can be a transformational tool that takes a client on a journey from their current level of awareness to transforming their current beliefs and then to becoming a customer.

If you have a product or service that can add value to your client’s life and appreciate the positive impact of great transformational copywriting, then let’s talk.

My name is Billy Williams and I help fitness and financial companies make more money through the persuasive power of copywriting and create loyal fans out of their customers.