My name is Billy Williams and I help companies build reliable business systems, maximize returns on assets, scale businesses to their full potential, and deliver marketing messages that resonate with the right customers and get huge results. I specialize in content marketing and crafting hyper-responsive salescopy for companies seeking to gain a competitive edge in their marketplace.
Ever since I saw the movie “Wall Street” I’ve been fascinated by business, marketing, and finance. Even more, I’ve been even more fascinated by the dealmakers behind the well-known brands, game-changing technology, major breakthroughs, and strategies that took them to the top.
In each case, there are lessons that are taught by their example can help you succeed and/or avoid failure. Not all strategies will apply to every type of business and having the combination of experience to determine what will work or what will fail is critical as you build your business.
That’s where I come in.
For more than 20 years I’ve studied how crafting the messaging and marketing around a competitive product or service can generate millions, even billions, of dollars of value for a company. Using that experience, I can steer companies to take the right actions and which investments to make so that they can succeed in the marketplace.
Every company is a unique combination of size, scope, operational capacity, cash run-rate, management experience, fundamental performance, and more which requires a customized action plan. Depending on the context, every action either helps the business reach it long-term objective or it has a negative impact on its performance.
With jobs on the line and survival in the marketplace at stake, you need the right message to target the right customer to maximize your return. You need targeted marketing that doesn’t just convert your potential clients but takes them through a process that makes them a raving fan.
The focus of a business is to acquire a customer and then develop a relationship that pays dividends for both parties for years to come.
In the 21st century, the digital market has opened up an entire world of potential customers that can literally take you global in scale.
But, you have to have the right combination of tools, resources, and experience to operate at that level without imploding.
That said, I’ve written for some of the biggest publications in the world on topics like personal performance, maximizing results, lead generation, scaling business revenue, and expanding your business while grabbing marketshare without overextending your resources. Here, in this blog, we’ll go on a journey together to go deep into these topics to build your skill and will as you grow your business and reach your goals.
Let’s get started!